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We are pleased to premiere a new information video ‘From Bud to Open Bloom’ by David Austin Wedding Roses. Whether you are an experienced-hand, or are new to these glorious roses, the short video [...]

Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. [...]

Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses [...]

High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du [...]

Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in [...]

Valentine’s Day is just around the corner, which means love is in the air all around the flower auction. We’re being bombarded with red flowers and scented roses that are going to [...]

”Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.In reaction to the [...]

“This is the most interesting interview about garden roses. I think that every florist should see this and share it. ” -Alina Neacsa We believe Alina Neacsa is a top floral designer [...]

The year is almost coming to an end and that means it’s time to reflect on a wonderful year (thanks to you!) and busy ourselves with one of our favorite things: our annual lists! For this [...]

#Flower will get you nowhere on Instagram, because it’s probably one of the most widely used hashtags. Such a shame, because there are so many beautiful and inspiring floral Instagram [...]