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We are pleased to premiere a new information video ‘From Bud to Open Bloom’ by David Austin Wedding Roses. Whether you are an experienced-hand, or are new to these glorious roses, the short video [...]

Leonora (Auswagsy), a name meaning ‘light’ and ‘compassion’. David Austin Leonora, previously known as ‘Ella’ is one of our newest David Austin varieties and is already a wedding favorite for [...]

High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du [...]

Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in [...]

Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about [...]

Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in [...]

Valentine’s Day is just around the corner, which means love is in the air all around the flower auction. We’re being bombarded with red flowers and scented roses that are going to [...]

”Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.In reaction to the [...]

“This is the most interesting interview about garden roses. I think that every florist should see this and share it. ” -Alina Neacsa We believe Alina Neacsa is a top floral designer [...]

The year is almost coming to an end and that means it’s time to reflect on a wonderful year (thanks to you!) and busy ourselves with one of our favorite things: our annual lists! For this [...]