CREATING SHARED VALUES
“Parfum Flower Company has grown from a very small company, founded only 4 years ago on the success of the David Austin Wedding Roses Collection, to an European leader in Garden Roses, Scented Roses and other Luxury Roses. Our growth has enabled us to help improve the lives of hundreds people – through the products and services we provide and through employment, our supplier networks and the contribution we make to economies in Kenya, Colombia and Ecuador. Many families earn a living because of Parfum Flower Company.
“We see this value creation as a basic requirement for successful business, but it doesn’t stop there. Being an European leader brings not only a duty to operate responsibly, but also an opportunity to create long-term positive value for society. We call this Creating Shared Values, and we embed it firmly in our holistic management thinking across all parts of our business.”
“Our ambition is to be the leading luxury roses company. As the demand grows and production increases, the intrinsic value of our shared values agenda will continue to expand. That’s why Growth, The Environment and Community Partnerships are at the heart of Creating Shared Values. As critical issues facing society, water and rural development are also top priorities, representing both business opportunities and operational challenges.”
Our commitments to environmental and social sustainability ensure we can continue to be part of the long-term solution.
Finding better ways to collaborate and secure collective action is key to addressing society’s most critical challenges and maximising the shared values we can create.”