ROSE CARE


Do the roses you just received for your flower shop appear sleepy and thirsty? That’s absolutely normal. Some varieties can look different from what you might expect. If you follow these simple rose care steps, your roses will flower beautifully!

FIRST THINGS FIRST

After delivery, you should allow the roses at least 6 hours to hydrate well. Garden roses may need up to 12 hours to hydrate properly. When you receive the roses dry in a box, it’s best to leave the plastic and cardboard packaging on for a couple of hours. After a few hours of hydration, the firmness of the roses will have increased and removal of the packaging will cause less damage to the roses.

Remember that some roses can show signs of dehydration or might have some damaged outer petals. Bright-colored roses are most susceptible to discoloration of the outer petals.

Read our Important things to remember about rose care.

ROSE CARE IN 7 STEPS


To give the roses you just received in your flower shop a well-deserved boost, you should follow our 7 steps for rose care below:

Fill containers

with at least 15 centimeters of fresh, cool water.

Remove

any leaves that fall below the water line. Not removing these leaves may cause bacteria to form, which will shorten the roses’ life.

After cutting

place the stems in the containers with water.

Change the water

To keep the roses fresh, change the water every 24 to 48 hours or when the water becomes cloudy.

Add floral food

to the water to prevent bacteria from forming and to give the roses some added nutrients.

Cut the stems

Use sharp scissors or a knife to cut approximately 3 centimeters from the bottom of the stem of each rose.

Allow hydratation

Allow the roses at least 6 hours to hydrate well. Garden roses might need up to 12 hours. When you receive the flowers dry in a box, leave the plastic and cardboard packaging on for a minimum of 3 hours. This will give the roses sufficient time to hydrate properly.

Fill containers

with at least 15 centimeters of fresh, cool water.

Add floral food

to the water to prevent bacteria from forming and to give the roses some added nutrients.

Remove

any leaves that fall below the water line. Not removing these leaves may cause bacteria to form, which will shorten the roses’ life.

Cut the stems

Use sharp scissors or a knife to cut approximately 3 centimeters from the bottom of the stem of each rose.

After cutting

place the stems in the containers with water.

Allow hydratation

Allow the roses at least 6 hours to hydrate well. Garden roses might need up to 12 hours. When you receive the flowers dry in a box, leave the plastic and cardboard packaging on for a minimum of 3 hours. This will give the roses sufficient time to hydrate properly.

Change the water

To keep the roses fresh, change the water every 24 to 48 hours or when the water becomes cloudy.

IMPORTANT THINGS TO REMEMBER ABOUT ROSE CARE


We always want you and your customers to enjoy our roses to the fullest. Our rose care and handling tips help you do just that. That’s why we want to remind you about the following:

● Always ensure that your roses have sufficient water. Roses will drink an exceptionally large amount of water upon arrival.
● For people not used to buying garden roses, some varieties can look different from what you might expect. Some roses can show signs of dehydration or might have some damaged outer petals. Bright-colored roses are most susceptible to discoloration of the outer petals.
● We ship our garden roses with guard petals in order to protect them during shipping. Upon removal of the protective packaging, remove any brown or discolored guard petals. It is not uncommon to remove an average of 5 petals per rose.
● Keep roses away from direct sunlight, drafts or excessive heat. Remember that exposing garden roses to warmer environments will help the flower bloom, and storing roses in a cooler environment will slow down this process.

If you want to know more about the care instructions for the specific varieties of roses we offer, you can download the PDF on our rose care download page.

ABOUT
PARFUM FLOWER COMPANY


Sourcing and supplying the world’s most beautiful roses.

Florists, event planners and floral designers use our special roses for many occasions: weddings, celebrations, funerals, as well as everyday floral design. They realize that these scented garden roses create long lasting memories.