“David Austin started with a vision in the late 1940s with the aim of creating a more beautiful rose. Initially, he worked on creating roses to be enjoyed in the garden. Inspired by an appreciation of this work he set about creating beautiful fragrant rose to be used in the home and for special occasions.”

“Today there are eighteen glorious luxury varieties to choose from. All roses from the David Austin Wedding Rose Collection have a unique style that sets them apart from other roses.”

“The first variety David Austin introduced was Constance Spry in 1963, followed by Chianti in 1967 and Shropshire Lass in 1968, they only flowered once in early summer. From there, he developed repeat flowering varieties with similar flowers, the first group being introduced in 1969 and included Wife of Bath and Canterbury. He called these English Roses, as the name seemed to symbolize roses.”

In the late 90s, The David Austin Wedding Rose Collection was introduced, luxury roses especially bred for the cut flower industry. David Austin died in December 2018. He will be remembered as one of the greatest rosarians and rose breeders of all time who is responsible for creating the world’s first horticultural brand.”

“Each rose can take up to nine years in development and like most things of exceptional beauty can test the patience of even the most passionate rose breeder. Around 30,000 hand crosses take place each year, producing around 50,000
seedlings from which a rigorous nine-year selection and trialing process begin. Eventually, only one or two varieties will be chosen to be introduced and grown commercially. Selection is undertaken by a handful of people, including David Jnr
himself, which gives rise to the unique look of a David Austin rose.

Just like a designer suit or fine wine, a David Austin cut rose has a signature look that has become instantly recognizable. Despite attempts at imitation, no other rose is quite like it.”