Sustainability has been at the heart of who we are for a long time, and we are thrilled to announce that as a company we are now offsetting so much CO2 we are now Carbon Positive.

How did Parfum Flower Company achieve being Carbon Positive?

We worked together with the team from Greenhouse Marketeers who come onboard and guide and help you along your journey to sustainability. The team lead by Henri Potze initially measured our usage, collaborated with our existing energy suppliers to reduce CO2 emissions. Then help us compensate our remaining emissions by planting bamboo in the Bamboo Village Uganda.

Sustainable roses. We’re in it together!

We must be realistic and aware that admittedly to date our industry has had a terrible reputation for its impact on the world. However, a few of us have now stood up and decided to be leaders in the change that needs to happen. We are working relentlessly with our partners both growers and buyers to achieve the goal of providing a consumer with a rose whose entire journey has been compensated.

Alexandra Farms has begun talks with the team at Greenhouse Marketeers to measure their CO2 usage and then they plan to offset by growing trees in Colombia. WANS Roses in Germany have been growing Carbon Positive roses for a long time now.

Tambuzi Garden Roses, in Kenya is already Carbon Neutral and have been so for the last two years. This means if you were to collect a bunch of Peony Pink Garden roses from our Carbon Positive office right now, their whole footprint would have been compensated! Pretty amazing if you ask us.

A final quote from Wouter De Vries

“We have to be careful with our planet and as an entrepreneur you can play a role in that, in all the choices we make now, we look at whether it can be done more sustainably. By being aware of this yourself and asking your suppliers to do the same, you already make a huge profit. In addition, as a company, I want to be different from the rest of the market.

Now I don’t have to do it from a market point of view, because consumers are not yet asking for sustainable flowers. But there will soon be a momentum in which consumers will choose between a CO2 neutral rose and a normal rose. I hope we will benefit from that.” - Wouter de Vries, Managing Director Parfum Flower Company