Parfum Flower Company was founded in 2011, when we noticed that very few modern cut roses have any scent at all. So, we searched for a wide selection of cut roses that still maintained a strikingly beautiful fragrance at their core. We started by selling David Austin wedding roses but we didn’t stop there.


Today, Parfum Flower Company is well-known for trading in luxury roses. We’ve made it our mission to be the best in sourcing and supplying the world’s most beautiful roses, enabling floral designers to meet and exceed their customers’ expectations.

We want our roses to be available through webshops, but also physically present in different cash and carrys. They need to be within easy reach of every florist, event planner and floral designer in Europe, without harming the planet. That’s why we aim for CO2-free production and transportation.


We supply English David Austin roses, French Meilland Jardin & Parfum roses, Japanese Wabara roses, Parfum Roses, Garden Roses and Princess roses. These beautiful roses are used at weddingscelebrations and funerals, as well as everyday floral design.


We do our best to source our garden and scented roses from affiliated growers who are committed to sustainability and do not harm people or the planet. Parfum Flower Company is also a member of The Floriculture Sustainability Initiative (FSI). Members of this initiative will continue to build on the progress made in transparency, responsible production and trade, positive impact and improvement in the floriculture supply chain. Our ambition is to offer only CO2-free roses in our webshop.

By the end of 2021, we hope that 70% of the roses available on our platform will be CO2-free, and we aim to no longer be using plastic wrapping around our roses. Our goal was to be CO2 positive by 2025. But after many years of investigating the way forward and discussing how we could achieve this, we decided 2021 was our year for action! We can proudly announce that we are now Carbon Positive!

We will be able to achieve this if wholesalers, florists and consumers demand this change from us. Join us on our journey and ask for our sustainably grown roses. Help us improve the supply chain together. Get in touch with us now!


Compared to greenhouse-grown Dutch roses, luxury roses require special treatment, which makes it a difficult product for many wholesalers. Thanks to our close bonds and communication with our flower farmers and florists, more people are beginning to understand how to handle luxury roses.