Three new David Austin Wedding Roses for 2019

 In Blog, David Austin Roses, Scented Roses, Wedding

Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in bridal and other luxury flower arrangements.

Available since spring 2019 many florists are very excited about the new roses.

Effie is a beautiful buttery yellow with a hint of apricot, super posh petals on each bloom. Ella is a stunningly shaped crisp white garden rose, a very round bloom which has a very long vase life.
And Eugenie is a super romantic, ruffled perfect blush garden rose. (Source: FlirtyFleurs)

David Austin Wedding Rose ‘Effie’ 

Creamy buds unfurl to reveal a memorable heart of buttery yellow, dusty apricot, and zesty orange. From a cupped bloom, David Austin wedding rose Effie gradually opens to a perfect rosette, showcasing her splendor. A lovely scent of Tea.



David Austin Wedding Rose ‘Ella’ 

David Austin wedding rose Ella’s creamy, ivory petals unfurl into a beautiful ruffled bloom with a central cluster of stamens. Her pure simplicity perfectly evokes a relaxed style. A medium fresh scent with notes of citrus and cucumber.


David Austin Wedding Rose ‘Eugenie’ 

A delicate and divinely colored rose, the David Austin Wedding rose Eugenie has a pretty blush apricot and peach center that diffuses outwards to paler, creamy tones. A delicate and divinely colored rose, her wonderfully frilly petals are both captivating and characterful. A medium to strong scent of myrrh and aniseed.

The three new varieties of David Austin Wedding & Event Roses

David Austin Wedding & Event Roses

Inspired by his success in breeding roses for the garden, David and his eldest son, David J C Austin, have been working together since 1995 to create a new range of cut roses to use in floristry, for weddings and special events. The collection of 14 exceptional cut roses are capable of creating inspirational arrangements, bouquets, and bridal flowers. If you are a bride-to-be, floral designer or simply love flowers, David Austin’s wedding and gift roses are something quite special that truly do justice to a person that we love or a special moment in our lives.

David Austin Brochure

David Austin’s online newest brochure you can see by clicking here.

David Austin died in December 2018. He will be remembered as one of the greatest rosarians and rose breeders of all time who is responsible for creating the world’s first horticultural brand. With over 240 varieties to his name, David Austin was still absolutely passionate about developing new varieties of English Roses until the very end. He died already knowing what the future may hold, having planned and undertaken the next crosses, which will hopefully create a new rose that will be introduced in nine years’ time.


Memorial monument David Austin Chelsea Flower Show 2019

Memorial monument David Austin at the Chelsea Flower Show 2019

The allure of the scent, the charm of the colors, the sheer breathtaking beauty of the blooms, in the hands of the creative florist David Austin roses are truly works of art. With a unique style all of their own, our roses are a joy to work with and we collaborate with the farms, traders and florists all over the world bringing charm and grace to every occasion.

Get in touch with us at +31 (0297) 361 006 or email


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Arnold Wittkamp

Marketing & Communications at Parfum Flower Company
Arnold Wittkamp is a true plant & flower lover with 25 years of experience in the flower industry. He owned a flower shop for over 10 years and worked as freelancer with top florists. He also did wholesale and import & export of cut flowers and potted plants. Now specialized in (online) marketing and communication strategies Arnold loves to write not only about beautiful flowers, but also about marketing & communication strategies for horticultural companies.
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