Is Flower book becoming the must-have tool when seeking scented garden roses?

 In Blog, Scented Roses

FLOWER BOOK – a must-have tool when seeking garden roses?


The Flower Book app offers an insight into the assortment of cut flowers that is available in the floral industry. We are happy that also many garden roses are present on this app. You can find them by name, on color, etc. What the app does well, is that besides offering many handy functionalities,  it’s main focus is to provide the right information about all its listed products.

According to Robin Hesselberth, the co-founder of Flowerbook, this is not so easy. “We work together with breeders, growers, exporters and florists to guarantee the accuracy of our database”,  “We have to get the information right. That means we visit and talk to many people involved.  A time consuming job. So if you know a grower with a product not listed yet, know that we are open to working with any party that can help us improve the assortment in our application”.

What does the app offer, exactly? Besides the best garden roses, already more than 10.000 products are sorted by product in (sub-)groups. All flowers have their own product page: these pages have all the info on it that you might need. That includes a high-quality photo, availability, care tips and, if the grower applied, where to buy the flowers.  Many functionalities as availabillity are implemented. Even  a highly useful ‘colour picker’ (click here to see it in action!), where colours are matched to flowers by means of the smartphone’s camera. Additional to the colour-picker is a colour palette function, where you can pick a colour manually and find flowers that match it!

Care tips

For every product group, there is a specific set of care tips included. The company developed this with partner Chrysal, the well-known care experts. They provide Flowerbook’s users with care tips about the flowers right in the app! With their valuable suggestions, users are able to get the best out of their flowers.

Exponential growth in varieties

More and more growers are differentiating themselves by producing more varieties in smaller volumes. This makes it difficult to keep up with availability and what varieties there are in the market. Flower Book wants to be the platform to go to for product introductions and new varieties. Additionally, users will be informed about new varieties through push notifications, social media and emails, and there is even a chat function to directly send a message to growers. So, with Flowerbook on your phone, you will always be up to date!

What’s next?

Besides the mobile applications for iOS and Android, the company is developing their webapp. After all, you may want to access Flowerbook at a time when you can’t use your smartphone. That’s why they chose to develop a desktop version of Flowerbook. It also gives the company the possibility to offer more than just a catalogue. The website will also feature a news blog with floral news focused on new varieties, breeders, growers and other relevant industry news.

Where to find Flowerbook?

Put it to the test, download the app and see for yourself if you like the application! You can find Flowerbook in the iOS App Store or the Google Play Store and download the app there in just a few seconds. Probably the best thing about it, it is completely free! You can also find Flowerbook on Instagram and Facebook: be sure to follow the company and stay up to date on the latest news around this unique project!


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Arnold Wittkamp

Marketing & Communications at Parfum Flower Company
Arnold Wittkamp is a true plant & flower lover with 25 years of experience in the flower industry. He owned a flower shop for over 10 years and worked as freelancer with top florists. He also did wholesale and import & export of cut flowers and potted plants. Now specialized in (online) marketing and communication strategies Arnold loves to write not only about beautiful flowers, but also about marketing & communication strategies for horticultural companies.
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