Archives

No flower can match the romantic appeal of the David Austin Roses. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers [...]

Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world ? [...]

Close your eyes and imagine… You walk inside a castle and are drawn to a doorway by a lovely scent that gets stronger with each step. You enter the room. Fragrance envelops you — a complex, rose [...]

Yes, you read that right. Not just one, but two new David Austin varieties will be introduced! You can imagine how we’ve been jumping up and down since we heard the news and how excited we [...]

Fall is officially on its way, so it’s time to start thinking about stunning wedding roses that match the season. With an abundance of colors, shapes and scents it’s hard not to get [...]

Florists who are in business for over 15 years might remember the time when there were plenty scented roses named ‘Jacaranda’.  There were a lot of Dutch rose growers with this [...]