Garden roses, the future of Valentine’s Day?

 In Blog, David Austin Roses, Valentine's Day

Garden roses for Valentine

Forget the cliched long-stemmed red hybrid tea. More florists are now using garden roses in their designs

The front of the Style section in The Washington Post features a huge picture David Austin’s luxury cut roses above an article by garden columnist Adrian Higgins titled, “This Valentine’s Day, some florists are abandoning the familiar long stems in favor of garden roses.”

The story opens with a description of floral designer Holly Chapple creating a Valentine’s day bouquet with David Austin’s Miranda and talks about the growing popularity of garden roses for weddings and special occasions.

The hottest garden roses come from a breeder in England named David Austin”

Higgins notes that “the hottest garden roses” come from David Austin and explains that David Austin Wedding Roses are specifically bred “for their cut-flower qualities….strong stems, durability after cutting,” while retaining the “natural beauty and romance of the antique rose.”

Read the full story here

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Arnold Wittkamp

Marketing & Communications at Parfum Flower Company
Arnold Wittkamp is a true plant & flower lover with 25 years of experience in the flower industry. He owned a flower shop for over 10 years and worked as freelancer with top florists. He also did wholesale and import & export of cut flowers and potted plants. Now specialized in (online) marketing and communication strategies Arnold loves to write not only about beautiful flowers, but also about marketing & communication strategies for horticultural companies.
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